Pascale James is a contemporary ethical fine jewellery brand with a distinct sculptural aesthetic founded by designer maker couple, Antonia Pascale and Christopher James in 2015. 
The narrative of their brand is infused with an environmental consciousness as the couple choose to work with Fairtrade gold, crafting each piece to order.  Their diamonds are sourced from Canada, conflict-free, responsibly mined and fully traceable these diamonds are Canadamark and GIA certified. 
Starting the brand in London, they recently moved their workshop in Battersea to the Cotswolds close to where they have opened their first retail shop.  With goldsmith Christopher James (CJ), creating every piece by hand and Antonia designing each piece and leading the creative direction of the brand, the couple work closely to ensure each and every design and business decision is considered with the environment in mind. Their designs subtly convey this passion for looking outward to nature and this can be seen in the minute detail of each piece.

The designers believe in an unhurried approach to true craftsmanship, focusing on making each piece to order, they see their creations as honest heirlooms.


Pascale James also offer a bespoke and remodelling service that sees them adapting their own designs for clients, as well as departing entirely from their contemporary aesthetic into the realm of more traditional jewellery. They regularly create engagement rings and wedding bands along with everyday classics.  


“Inspiration comes to me from many directions - striking patterns and textures in the natural world, an interest in beautiful design or simply through imagining how a client might wear a piece of our jewellery. CJ’s ability to work with the metal is so intrinsic to the development of our ideas - turning conception into a wearable piece. I always want our designs to stand out and for our customers to feel the hand-crafted nature, the texture and tactility of the metal as well as the weight and strength of the piece - they are mini sculptures.”

Antonia Pascale, Founder & Designer


“Design for me is much a process oriented experience and I often look to larger scale mechanisms of nature, science, construction, art and sculpture to provoke and push me into creating a new texture, design or finish.  The evolution of each piece is a true collaboration between Antonia’s artistic vision and my ability to manipulate materials, exploring the boundaries of crafting precious metals."

Christopher James, Founder & Goldsmith